Unchained Selects Walrus to Future-Proof Its Media Library

Unchained, a crypto news outlet and one of the industry’s most trusted voices, has adopted Walrus as its decentralized storage solution, leveraging its technology to store its library of edia content (articles, podcasts, and videos) onchain. Walrus will replace Unchained’s existing centralized storage stack, which previously housed its entire content archive.

This integration marks a significant milestone for Unchained as it adopts a decentralized storage solution for the first time in its nearly decade-long history and sets a precedent for how media brands can build sustainable, future-proof platforms on blockchain infrastructure. By leveraging programmable storage, Unchained ensures its content remains accessible, even under extenuating circumstances such as organizational changes, hosting shifts, or infrastructure disruptions. Unchained’s integration with Walrus signals a new era for resilient, tamper-proof media infrastructure in Web3. 

Founded by crypto journalist and author Laura Shin, Unchained’s commitment to objectivity and accessibility has solidified the outlet as a leading source for everyone from crypto newcomers to policymakers and protocol founders. Now, with Walrus, Unchained takes a bold step into the decentralized future.

“We’ve always been committed to empowering our audience with trusted, independent reporting,” said Laura Shin, Founder and CEO at Unchained. “Partnering with Walrus means our content will live on in a truly decentralized and censorship-resistant way, aligned with the values of the ecosystem we cover.”

By moving to Walrus, Unchained ensures its media assets are no longer vulnerable to outages, expired links, or centralized points of failure. Every piece of content stored on Walrus is cryptographically verified and tamper-proof, and unchangeable unless intentionally versioned, providing long-term integrity and transparency. 

“Unchained is setting a powerful example for how trusted media brands can future-proof their content with decentralized infrastructure,” said Rebecca Simmonds, Managing Executive at the Walrus Foundation. “By choosing Walrus, they’re not just securing their archive, but also unlocking new possibilities for programmable content delivery, subscriptions, and community engagement. This is the beginning of what dynamic, onchain media can look like and Unchained is leading the way.”

Looking ahead, Unchained is exploring ways to integrate Walrus’ programmable access features to deliver new, engaging content experiences to its audience.

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